PPC Specialist for e-commerce
SEM consultant: effective online marketing with a business mindset
Alberto Domínguez
Online marketing and digital business expert
Team, product, competition, customers. Every business runs on these. Google Ads consulting is about bringing potential customers to your business through well-managed online advertising.
As a Google Ads consultant for e-commerce, I manage your campaigns with your whole business in mind, not just your ad account. That means you also get an outside perspective on your offer, your positioning, and where you can grow. Top-level Google Ads management with built-in business consulting. That is what sets a strategic partner apart from a campaign manager.
Real projects, real results
~23% average annual revenue growth over 10 years, driven entirely by online marketing.
Tasks: Pay-per-click advertising, search engine optimisation, checkout optimisation, AI search optimisation.
Revenue multiplied 5× in four years with a combined SEA & SEO strategy over a 10-year partnership.
Tasks: Pay-per-click advertising, Google Ads, Microsoft Ads, search engine optimisation (on-page, off-page), conversion rate optimisation, product feed optimisation, conversion tracking setup.
Launched a Shopify e-commerce store into the Spanish and French markets.
Tasks: Shopify setup, product import, SEO content generation, conversion rate optimisation, product feed setup and optimisation, localisation for the French market.
Launched a local dance school. From 0 to 81 members in 7 months.
Tasks: Website design and development, local SEO, social media launch campaigns.
What's included in our PPC consulting
- Google Ads management (Shopping, Search, PMAX, Display, Video)
- Microsoft Ads management
- Multi-market and multi-language strategy
- Competition analysis
- Ongoing review of business factors that affect ad performance
- Monthly reports written in plain language, no jargon
- Regular check-in meetings to review progress and align on priorities
- Direct and honest communication
- Conversion and sales tracking setup (conversion tracking)
- Product feed setup and optimisation
It's right for you if...
- You want someone who understands your business, not just your ad campaigns
- You value clear and effective communication
- You're after continuous improvement, not impossible promises
- You're willing to collaborate actively on decisions
Probably not for you if...
- You're shopping for the cheapest option
- You just want someone to "run the campaigns" and not ask questions
- You expect magic results overnight
- You believe marketing is more important than your products
How the SEM consulting works
Initial diagnosis
I analyse your business, your current campaigns, and your competitive landscape to find where you can improve and grow.
Strategic proposal
I present a clear plan with realistic goals and concrete next steps. Together, we decide what matters most at each stage.
Implementation
I build and launch your campaigns, monitoring them closely and optimising as we go.
Ongoing optimisation
I keep a close eye on performance, fixing issues and finding ways to improve. Every month you get a report written for your business, in the format that works best for you.
Strategic review
Every quarter I step back and look at the bigger picture to make sure your campaigns are heading where you want them to go.
What my customers say
"After more than ten years together, I can say without hesitation: Positive Rate delivers. The strategy is solid, the execution is precise, and the results hold up month after month."
Lieke Derks · Manager, Jansen Display
"Communication is always clear, the thinking is proactive, and there is a genuine feel for what our business actually needs. Working with Positive Rate just makes things easier."
Wendy Megens · Manager, Exposicionate
Collaboration that works
I apply collaboration and communication principles used in high-performance environments like science and aviation. Clear roles, structured communication, and a culture of continuous learning, so nothing gets lost and you always know where we stand.
You lead
You know your business better than anyone. You set the direction and I apply my technical expertise to help you reach your goals.
Team culture
I fit into your workflows. You get the right information at the right time so you can make informed decisions.
Clear communication
Reports tailored to you so you have the information you need, when you need it, presented in the way that works best for you.
Honest information
I communicate both mistakes and wins so we can learn and improve. If I spot a problem, I flag it even if it's uncomfortable, because the goal is growing your business.
Looking for something different?
I also help local businesses get found online — website, Google profile, local SEO, and ad campaigns.
See our local SEO servicesLet's talk about your project
30 minutes, no pitch. We look at your situation together and you walk away with a clear picture.