My approach
Careful campaign management, communication that works, and real collaboration. That's how I work.
Marketing with business perspective
Careful campaign management with the business perspective to spot what others miss.
Market & competition
Understanding your audience and how competitors position themselves: pricing, what sets your business apart, and how you communicate your services. What makes your business stand out.
Products & catalogue
Stock levels, product information and presentation, delivery times, shipping and return policies. All the factors that affect the purchase decision.
Online presence
Your website, landing pages, and value proposition. What the customer needs to quickly understand what you offer and why your offer is better.
Conversion process
From click to purchase, every step counts. Removing any barrier that causes potential customers to lose interest.
Collaboration that works
I apply collaboration and communication principles used in high-performance environments like science and aviation. Clear roles, structured communication, and a culture of continuous learning, so nothing gets lost and you always know where we stand.
You lead
You know your business better than anyone. You set the direction and I apply my technical expertise to help you reach your goals.
Team culture
I fit into your workflows. You get the right information at the right time so you can make informed decisions.
Clear communication
Reports tailored to you so you have the information you need, when you need it, presented in the way that works best for you.
Honest information
I communicate both mistakes and wins so we can learn and improve. If I spot a problem, I flag it even if it's uncomfortable, because the goal is growing your business.
One partner, every market you need
Selling in multiple markets means different platforms, different keyword strategies, and different competitive landscapes. I help you manage your advertising centrally and consistently across markets and cultures, without the hassle.
Expanding into new countries
You already sell well at home and want to test a new market. I handle the groundwork: research, account setup, and the first campaigns.
Already selling in several markets
You have campaigns running in multiple countries but each one is managed differently. I bring them under one roof with a shared strategy.
Expert service, powered by technology
I use technology to get more out of my experience and skills:
- Analyse large data sets faster than any human could
- Detect patterns and anomalies that would otherwise go unnoticed
- Generate insights and surface recommendations worth pursuing
- Automate repetitive tasks so I can focus on what counts: strategy and analysis
I bring the experience, critical thinking, and judgement. No algorithm can replace those. The result is a high-quality, personalised service without the overhead of an agency.
Structured thinking, every time
Every decision I make on your account follows the same six steps. A question leads to data, data leads to options, options lead to action, action leads to learning, and learning leads to better results.
Problem
I start by framing the right question. Not "what's broken" but "how do we get where you want to go?" A well-framed question already points toward its answer.
Information
I gather what we need to answer that question. Campaign data, business metrics, competition, market conditions. No guessing.
Options
I map out the possible paths forward. What could work, what the trade-offs are, what each option costs in time and money.
Select
We choose the best path together. Your business, your decision. I bring the data so we decide on facts, not gut feeling.
Execute
I build the campaigns, launch them, and monitor from day one. You know what's happening at every stage.
Evaluate
I measure results against the original question. Did we answer it? What did we learn? If needed, we loop back to Problem with sharper focus.
Who's behind this
Over 25 years of experience in online business. More than 10 years managing marketing campaigns across European and Latin American markets.
I've seen what works and what doesn't. I've made mistakes and learned from every one of them. That experience, along with my drive to collaborate and learn, is what I bring to every project.
I believe in doing the job right, in honest communication, and in working together to get the best results.
Like the sound of this?
30 minutes, no pitch. We look at your situation together and you walk away with a clear picture.