Own project · Internet Services

Registros.com

10 years running a domain registrar end to end: design, development, SEO, paid advertising, and operations. With the results on record.

$24k

Revenue in 2015

$191k

Revenue in 2025

~$1.1M

Cumulative revenue

$184k

Total ad spend

Registros.com homepage

Growing a business organically

Registros.com is not a client project. It is a real business, with real costs and my own money on the line. Since 2015, I have managed every aspect of the operation: the product, the website, SEO, paid campaigns, conversion, and day-to-day operations.

The goal was never to grow at any cost. It was to grow profitably and sustainably, keeping a 5–6x ROAS even as ad spend scaled up. During periods where ad spend was reduced to optimise margins, revenue held steady, proving that the organic channel could carry the business on its own.

A decade later, revenue has grown from $24k to $191k. Total ad spend across the period is $184k against roughly $1.1M in revenue.

Full end-to-end management

Web Design Web Development Landing Pages SEO Google Ads Microsoft Ads Conversion Optimisation Analytics Operational Management

Results

Sustained growth over a decade

The numbers speak for themselves. Each year reflects real decisions: when to scale ad spend, when to pull back, when to let organic carry the load.

~8x

Revenue growth (2015–2025)

~23%

Average annual revenue growth (CAGR) over 10 years

5–6x

ROAS maintained at scale

~$1.1M

Cumulative revenue over 10 years

10 years

Of uninterrupted management

Revenue evolution (2015–2025)

2015 2017 2019 2021 2023 2025

Website, organic traffic, and campaign performance

Registros.com product landing page
Product landing page optimised for conversion
Registros.com organic traffic evolution from Google Search Console
Organic traffic growth — Google Search Console data
Registros.com conversion value and ROAS chart
Conversion value (red) and ROAS (blue) — paid campaign evolution

Want the same results for your business?

What I built at Registros.com is what I bring to every engagement. No empty promises — the same rigour, applied to your business.