Flow Yo!
A local dance studio starting from zero: no brand, no website, no digital presence. In 7 months we built everything from the first line of the logo to the first 81 members.
€650
Total ad spend
81
New members in 7 months
€3,000
Monthly revenue by month 6
€0
Starting point
The challenge
Building a profitable business from nothing
Flow Yo! came to us with nothing: no visual name, no brand identity, no website, no social media profiles, and not a single client. A physical space, an idea, and the drive to get started.
The challenge was not just running ads. It was building the entire digital infrastructure of a new business on a tight budget. Every euro had to be justified, and the order of execution mattered as much as the execution itself.
The goal was clear: bring in the first members fast enough for the studio to reach profitability before the budget ran out.
What we did
From visual identity to first customers
Growth
Month by month: zero to 81 members
Launch. Logo, identity, website, and social media profiles ready. First campaigns live. Starting point: 0 members.
+43 new members. The launch delivers: local Meta and Google campaigns capture start-of-season demand.
+4 new members. A consolidation month after the September spike. Targeting and creatives refined.
+12 new members. The organic Google My Business presence starts contributing alongside paid campaigns.
+2 new members. A quiet month over the holidays, typical in the fitness sector. Campaigns scaled back.
+10 new members. Back in action with the new-year effect. Campaigns reactivated with fresh enrolment offers.
+10 new members. Steady growth. The studio reaches €3,000 in monthly recurring revenue. Total: 81 members.
Results
Maximum impact on a minimum budget
In 7 months, Flow Yo! went from not existing to a profitable business with a solid customer base. Total ad spend over that period: €650.
81
Members acquired
€650
Total ad investment
€3,000
Monthly revenue (month 6)
7
Months to profitability
What this case proves is not just that local advertising works on a small budget. It is that order matters: brand first, then website, then organic presence, then ads. When every piece is in place, your budget stretches much further.
Gallery
The work behind the growth
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