Exposicionate.es / Expovisual.fr
A display stands e-commerce built from scratch: store architecture, product catalogue, tracking, campaigns, and expansion to France. All executed by a single consultant.
2
markets
5
project phases
+500
product pages
1
consultant
Where it started
A blank project: from nothing to a working e-commerce
Launch a complete online store from scratch. Not just the campaigns — the entire digital business: the Shopify store including design and search engine optimisation. In a second phase, the project expanded to France through a full localisation of the e-commerce.
The challenge was fitting all phases together to deliver a functional, efficient site that gave the client real control over how their product range appears online.
How it was executed
Five phases, one coherent project
Design and development of the Shopify store with custom functionality: navigation architecture, category system, technical configuration, and specific features for display products with printing.
Product catalogue import and copywriting for every product page: titles, descriptions, attributes, and metadata optimised for SEO from day one.
Conversion tracking setup and funnel optimisation: Google Analytics 4, Google Ads conversion tracking, and a CRO audit to surface friction points before activating paid traffic.
Google Ads campaign launch and product feed configuration for Google Shopping: campaign structure, bidding, targeting, and continuous feed optimisation.
Expansion to France: full adaptation and localisation of the store, launch of Expovisual.fr, and campaign activation in the French market, replicating the model already validated in Spain.
Services applied
Everything needed to operate in two markets
Results in images
Two stores, one standard
Need to build something from scratch?
If you need someone to own the full project — without coordinating five separate vendors — let's talk.